Advantage On Formulation Business Strategy -Myassignmenthelp.Com

Question: Discuss About The Advantage On Formulation Business Strategy? Answer: Introduction The current business scenario poses huge and diverse challenges for the business organizations. Moreover, the airline industry is one of the most competitive sectors with having huge number of competitors in the market. Thus, it is of the urgent need for the airliners to have effective business strategy to survive in the competition (Svarova Vrchota, 2014). Business strategy refers to the process of formulating specific strategies being undertaken by the business organizations in order to achieve the long term objectives. This essay will compare the business strategy of Emirates and Etihad airlines. Etihad airways involves the mainly the product differentiation in the strategy. This is due to the reason that, they are trailing behind the big competitors such as Emirates and Qatar airways. Thus, initiation of the differentiation strategy will help them to create distinctive brand image in the market. Majority of the competitors of Etihad are operating mainly the wide body aircrafts and thus they are not catering to the small routes. Etihad airways are having narrow body aircrafts also in their portfolio. This helps them to cater to the small routes also. On the other hand, Emirates involves the growth strategy in order to achieve the status of market leadership in the global market (Emirates growth strategy on track, 2018). They have already achieved the market leadership in the market of Middle-East. Thus, they are involving growth strategy in order to enhance their market share in the global market also. The financial position of them also supports the huge investments being required for the initiation of the growth strategy. Reference Emirates growth strategy on track. (2018).Emirates.com. Retrieved 9 February 2018, from https://www.emirates.com/media-centre/emirates-growth-strategy-on-track vrov, M., Vrchota, J. (2014). Influence of competitive advantage on formulation business strategy.Procedia Economics and Finance,12, 687-694.