Marketing Planning & Strategy – Nestle

BHO3435 MARKETING seeNING & STRATEGY INTRODUCTION TO STRATEGIC MARKETING PLAN ENVIRONMENTAL ANALYSIS Prepared by Sarah Aljenfawi Bashayer S. Kout Fatimah Rawan Membership of Reporting consistency milieual abbreviation Market & Customer Analysis Competitive Analysis natural Analysis 1. Membership of Reporting Body In retort to the assessment our group has mutually agreed to investigate the strategic trading operations of the Boost Juice. The team is composed of four members. Each member has been allocated a specific scope to investigate further as listed below Environmental Analysis Market & Customer Analysis Competitive Analysis Internal Analysis 2. Aim of Report 3. Background and Context I. Brief comment of Industry nose is a multinational smart set based in Switzerland. hold tight operates in nutrition diligence. In 1905, Nestle was formed as a result of a merger between a Swiss and English company which was established in 1866. Initially, Nestle started to run condensed draw formula and milk related products to customers (Nestle, 2013). Later on, it fatten uped its offerings to other feed related items.Gradually, Nestle grew and made significant success stories. In the scratch line World War and also in Second World War, Nestle expanded its products to other countries. The company produces snack and health related products. The gallery quarter of Nestle is in Vevey. In terms of r heretoforeues, Nestle is the largest victuals company of the world. The objectives of Nestle are to become leader in tumesceness and Wellness and nutrition. In addition to this, the company also aims to be rely by other stakeholders regarding its business and financial performance.Nestle offers wide range of products and services. The portfolio of company covers all categories of food and beverages constancy. The aim of Nestle is to provide healthy eating and drinking experience to customers so that they can enjoy every level of their life. In 2010, Nestle offered a Nestle Cocoa Plan which aimed at provision of 38 plantlets to farmers to help them to rejuvenate productivity of their farms. In 2011, Nestle became the first company which made a partnership with Fair projection Association (Nestle, 2013).Through this partnership, Nestle helped to investigate child labor practices in the burnt umber farms which supply raw materials in its factories. II. Brief Description of Company The application analysis of food and beverages suggests that there impart be significant yield in future. The global food and beverages industry composes different sectors which include food production, distribution, marketing, retailing and catering. Since 2009, global food and beverages industry has surpassed the total pry of $5. one thousand million. In the economic out yield of every country, this industry is one of the significant contributors. It is evaluate that by 2014, global food and beverages industry will grow at the rate of 3. 5% a nd will achieve value of $7 trillion ( line of descent Vibes, 2013). In 2008, food product sector had value of $3. 2 trillion. This industry included agriculture sector products. It is expected that by the end of 2013, the value of this sector will reach to $4 trillion (Business Vibes, 2013).The beverages sector of global food and beverages industry consisted products such as soft drinks, spirits, ciders, beers and wines. This industry accounted for $1. 4 trillion in 2008. It is expected that by the end of 2013, this industry will reach at $1. 6 trillion. This generates a growth rate of 2. 6% in beverages sector (Business Vibes, 2013). The growth trends in global food and beverages industry suggest that there is with child(p) opportunity of further investment in this industry.This growth rate is also reflected in the consuming power of customers. raw companies can achieve substantial share from market in this growth phase period of global food and beverages industry. On the other hand, existent firms in global food and beverages industry can also expand their businesses. III. Key trends affecting the industry According to Nestles one-year report for the year 2010, it has shown that several trends have occurred and caused a major furbish up on the food industry in general and Nestle in particular.Whereas, the recession that has happened in the year 2009 has caused a major decline in the economic growth for almost all of the businesses and especially in Nestle, which also has direct to an increase in the unemployment rate. Therefore, the companys economic environment has continued to be ambiguous in the year 2010, and that would basically has led to an inflation period regarding the businesss raw materials, as well as currency instability in the mentioned year. (Consolidated financial Statements, 2010)Although the worlds economic crisis presence in the year 2009, however, Nestle has experienced its strongest growth by the final quarter of that year, and th at mainly gave Nestle a great opportunity to enter the industry with their maximum power. Furthermore, with the company being move and be able to perform with its best has remained consistent throughout the year, even in the end of the year 2010 when almost all of the businesses were suffering and move to recover from the world economic crisis.Thus, Nestle has entered the year 2011 with great vital force and was able to put themselves together and perform with their best, As Nestle has stated this will help us to manage the challenges? that we face and to take liberal advantage of our opportunities to drive? better performance and enhance shareholder value. (Consolidated Financial Statements, 2010). IV. Key industry success factors Key success factors have a share in enabling a company to differentiate itself from its competitors and to offer a unique selling proposition to customers or consumers. Batra, Myers and Aaker 1996 Ketelhohn 1998). 4. Statement of job to be investig ated References Nestle, 2013. History. Available at http//www. nestle. com/aboutus/history Assessed on 17th March, 2013 Business Vibes, 2013. Available at http//www. businessvibes. com/blog/facts-and-figures-global-food-and-beverage-industry Assessed on 17th March, 2013 Batra, R, J G Myers and D A Aaker (1996), Advertising Management. 5th ed. Upper Saddle River assimilator Hall