Sensitive Groups And Social Issues :: essays research papers

keen Groups and Social Issues Many concomitantors have contributed to the heightened aw arness of sensitive groups and affectionate issues where market is concerned. The article Sensitive Groups and Social Issues has brought to light the causes, pitfalls, pro-active strategies, and benefits of addressing these social issues. Due to the fact that consumer markets and values are constantly changing, it is important to address these issues head on. A few of the key issues discussed in the article that relate to the text readings are the trade belief, social responsibility, and changing demographics. Addressing such issues allow not exclusively satisfy the sensitive and social groups involved, but open new and potentially profitable opportunities for companies that do so.One of the main points that I found utilitarian in the article was how marketing to sensitive and social groups paralleled that of the marketing concept. productive companies have to fill the needs and wants of their consumers. Sensitive and social groups are go of every companies market. Each high societys products and services should be customized to that of their customers. This is called mass customization. How a caller-out defines its social responsibility is also part of the marketing concept. If a friendship does not care to be viewed as socially responsible, then they will not care how they market products to those groups and the company will suffer.Relationship marketing is a part of the marketing concept and strongly applies to this article. A company wants to build trust with its customers in order to build customer fealty and a long-term bond. This gives the customer a value-added feature of doing business with a particular company. In marketing orientated companies, the customers needs have to be targeted and different social classes or issues need to be taken into aim. If a company does not take different sensitive and social groups into account when marketing, then th ey will not build a feeling of saving grace with the consumers. The consumer will think that the firm cares more about selling its goods than the consumer. The firms social responsibility should be taken into account and work hand-in-hand with the marketing concept. A firms interests may not portray societies best interests. This is where the societal marketing concept comes into play. Our text states that the marketing concept can be work in concert with social responsibility. The firm must extend the breadth and time mark of its marketing goals.